In 2012, Berlin’s broadcasting industry 1, which includes the market segments of broadcasters, TV producers, freelance journalists and press photographers, generated a total turnover of 1.9 billion euros from approximately 1700 businesses. Since 2009, the number of companies in this sector has decreased slightly. In contrast, by 2012 sales had risen by 13 percent and, by 2013, the number of jobs in the sector had increased by ten percent.
In the wake of concentration processes and the commercial broad-caster SAT 1 relocating to Munich, Berlin is no longer home to any of the major private broadcasters. Nonetheless, the city remains a very attractive location for developing new content and business models.
AXEL SPRINGER, now one of Europe’s largest digital publishing houses, developed its involvement in moving image media both though dedicated football content available on the BILD.DE online platform as well as through a cooperation with DIE WELT and N24. Similarly to AXEL SPRINGER, German mass media company PRoSIEBENSAT 1 became intensively involved in venture enterprises, employing its media channels to market start-up services. This process has also created particular opportunities for Berlin.
Radio broadcasting in Berlin-Brandenburg
The Berlin-Brandenburg metropolitan region continues to have the most vibrant and diverse — as well as most competitive — radio landscape in Germany, with over 50 radio channels broadcasting their schedules via FM and / or DAB. Due to their contribution to diversity, broadcasters such as FLUXFM and RADIO TEDDY are also allotted frequencies in other German federal states. The listening time has largely remained stable at 183 minutes a day. This figure has dropped among younger target groups, although the decline has significantly slowed. Given demographic trends, there are no grounds for concern here at present.
With a share of 56 percent, commercial broadcasters in Berlin account for a proportion of the market far above the national ave-rage in Germany; among the public broadcasters, the share of the Berlin-Brandenburg public broadcaster RBB remains stable at 32 percent. In the meantime, PROSIEBENSAT 1 has located the centre of its digital development, including its games sector, in Berlin. The figures on revenue development again show increases for commercial broadcasters across Germany since 2008, though the returns have not reached the peak levels recorded in 2000. In contrast, public service broadcasters were able to significantly increase their revenues since 2000, earning nearly three times as much as the commercial radio broadcasters. Private broadcasters remain dependent on advertising revenues, with hardly any new business models in sight.
The net per capita average for advertising revenues on radio amounts to 10.80 euros in the Berlin-Brandenburg region, which is significantly higher than the national average. Radio broadcasters also profit from the favourable economic development in the Berlin-Brandenburg metropolitan region. Since 2010, private broadcasters have again created more jobs for full-time employees and, in total, now employ over 500 people. According to the economic analysis of the regional radio market commissioned by the Medienanstalt Berlin-Brandenburg, the level of cost effectiveness in Berlin-Brandenburg rose on average in 2012. In general, though, the larger broadcasters are also in a healthier position financially. Radio broad-casters leverage synergies through the joint utilization of broadcasting centres, cooperations on producing news programmes and, in particular, in the way they market advertising. However, the range of broadcasters not only includes networks of affiliated stations, but also individual companies broadcasting a dedicated programme schedule on one channel.
The Berlin-Brandenburg region offers a wealth of programmes available through the upgraded digital radio technology DAB plus. As yet, though, the numbers of devices in use do not justify funding a dedicated DAB plus programme schedule. Listening to the radio via the internet is gaining in importance. The frequencies 88.4 and 90.7 MHz are for non-commercial broadcasting. Their overall use is not only designed to include public access TV and radio broadcaster ALEX OFFENER KANAL BERLIN, but also a variety of non-commercial formats which, with their prioritising of the spoken word, also refl ect Berlin’s cultural diversity.