With the return of trade fair organizer Premium Group, Berlin has brought back an important partner, the Senate stated on Monday (January 31, 2022). The Premium Group confirmed the plans for a complete return to Berlin to the German Press Agency (dpa). In Berlin, the events are planned from July 7 to 9, 2022, on the grounds around the Berlin Radio Tower and the Summer Garden.
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Premium Fashion Fair will take place in Berlin once again
© dpa
The Premium fashion fair returns to the German capital after an interim move to Frankfurt.
Events planned for July
Trade fairs and events as an important economic factor and point of attraction
"Berlin is the metropolis for the cultural and creative industries and home to Europe's largest start-up scene," Governing Mayor Franziska Giffey said in a statement. Trade fairs and events are an important economic factor and attraction for visitors, she added. Senator for Economics Stephan Schwarz also sees a boost for the location: "Berlin will sustainably strengthen the core themes of fashion and digital transformation with the Premium Group."
"Traditional trade show formats no longer up to date"
"Tradiotional trade show formats are no longer up to date," said Premium Group spokeswoman Anita Tillmann. "We have to reinvent ourselves and look to the future - to a new, post-pandemic stage in the life of the fashion industry." The planned kick-off of Premium Group events in Frankfurt could not take place because of the Coronavirus and the plan to establish the formats at the new location had thus fallen victim to the pandemic. Last year, the premiere in Frankfurt was only possible digitally. Previously, the announcement that Berlin would lose several fashion fairs to Frankfurt had come as a surprise to many.