musical.ly brings own team to Berlin
musical.ly, the platform for short social video clips, is opening an office in Berlin. This step was announced by Verena Papik, European head of musical.ly, on the blog Online Marketing Rockstars (OMR). For the startup from Shanghai, the Berlin office will be the first company headquarters in Europe.
Users can upload so-called “musicallys” via the platform. In these short videos, so-called “musers” move their lips in sync with famous pop songs or movie quotes. Each day, 14 millions new musicallys, lasting up to 15 seconds apiece, are added. musical.ly has 200 millions registered users, 49...
read the article »