a. Mafalda: Story-wise, my favorite thing about the transmedia approach is the way that it opens the door for experimentation, not only with the possible storylines but also aesthetics, alternate universes, and experiences. It is a very exciting structure to be creative in, and that spills into the business advantages as well. We can experiment with different audiences or carry our fans from one platform to the other in a world that’s more and more interconnected. Everyone is everywhere. The public is no longer confined to the TV, the cinema or sitting at a computer. They are in their room, watching a film while playing on Steam deck and checking their phone. The uniqueness of our business model is that we are not trying to force transmedia into our stories, but creating stories and story universes that have transmedia at their core.
b. Reza: From a business perspective, it’s becoming increasingly hard to stand out in the heavily fragmented games and film markets – especially when creating original IPs like we do! You need to come out with a bang and deliver quality entertainment or no one will see you! We stand a much better chance that consumers will recognize “The Last Whale Singer” if the title pops up as a game in app stores, while the film is shown in cinemas, on streaming, and on TV, which is where the series will also become available. We further support this transmedia roll-out with books and merchandising. From a storytelling perspective, it’s obviously more enriching and entertaining when you’re able to go much deeper into the characters and worlds you’re creating. By threading an interconnected web of stories, we allow audiences and players of various age groups to look at the story universe from multiple angles and enjoy theoretically endless adventures. But we’re also learning that while
virtually any story can be turned into a transmedia project, it’s not always necessarily a good idea to do so. The worlds we create need to lend themselves to transmedia organically, or otherwise, it will seem forced. Consumers can smell quick cash-grabs, so we want to be very deliberate about which stories we turn into a transmedia story universe, and which stories we enjoy specifically because of their intimacy and singular uniqueness.