The planned utilization concept should be based on the guidelines of art, culture, creative industries, innovation, technology as well as congress and event management. Other applicants had not sufficiently fulfilled the requirements in the competition and were therefore not admitted to the next round. The aim of the concept procedure is to find a suitable operator for the ICC. If the bid is successful, the bidders undertake to refurbish, renovate and, if necessary, convert the building and then open it and operate it on a permanent basis with a viable concept. A building is to be erected on the Messedamm 9 site. The land will remain the property of the State of Berlin and is to be leased for 99 years under a heritable building right.