The first part of the Senate Department's campaign focused on covert anti-Semitism, for example in jokes, songs or comments. Photos showed a man slapping his thigh and laughing, a singer in front of a microphone, and a lecturer or teacher in class. "This is anti-Semitism, not a joke" and "This is anti-Semitism, not a rhyme" read the poster headlines. The campaigns are intended to show that anti-Semitism, racism and other assaults often surface in smaller incidents that need to be addressed in a timely manner.