Instinct3: Agency group opens for investors

There are now four companies under the umbrella of I3 Holding GmbH, based in Spandau:

• the influencer agency Instinct3 GmbH, which markets YouTube and Twitch stars such as HandOfBlood or Gnu, among others
• the e-sports club Eintracht Spandau
• the fan merchandise subsidiary BRAV3
• and Z1MT GmbH

For further expansion, the company not only wants to expand its influencer inventory and recruit additional staff, but also open itself up to investors and thus expand the agency group.

The potential new partners are to be enabled to invest in the overarching Instinct3 holding company, but also in subsidiaries or the establishment of future ‘ventures’. Strategic investments are conceivable, but also a ‘pooling’ of several business angels.

The timetable provides for potential interested parties to come forward in February, which will then lead to concrete negotiations in the second quarter. The process is expected to be completed in the fall of 2023.

Original article on gameswirtschaft.de.

Published February 2023