ITB Berlin - International Travel Trade Show Berlin

Each year the ITB (short for Internationale Tourismus Börse) welcomes around 10,000 exhibitors from more than 180 countries and regions. Cities, tour operators, booking system developers, airlines, hotels and other businesses concerned with tourism introduce themselves and their services and inspire wanderlust.

As the ITB Berlin is also conceived as a B2B platform, trade visitors have ample opportunity to expand their contacts and do business. For all others paying a visit to the ITB Berlin, the fair is a great way to discover the whole world within a few hours. The official partner country of the ITB 2017 was Botswana.

The Internationale Tourismus Börse is a story of success "made in Berlin". From the first beginnings in 1966 with only five participating countries as part of an overseas import trade fair, the ITB has since developed into a worldwide success.

The exhibition area has increased from 580 to 150,000 square metres, the number of trade visitors from 250 to over 10,000. With a total number of 180,000 visitors, the ITB Berlin is a centre of attraction for the tourism industry and influences travel experiences worldwide.