Trade show ITB Berlin canceled as on-site event

Trade show ITB Berlin canceled as on-site event

After the Green Week, another leading trade show in Berlin been canceled for attendees due to the Coronavirus pandemic.

Flaggen vor dem Eingang zur Messe ITB

© dpa

Flaggen verschiedener Länder vor dem Eingang zur Messe ITB, im Hintergrund der Funkturm.

The ITB tourism trade show will not be held on-site in March 2022. It will be replaced by two larger online events, Messe Berlin announced Thursday (Dec. 16, 2021). "We very much regret this situation," said ITB CEO David Ruetz. "However, a recent look at the Coronavirus situation and the accompanying tightening of the rules leave us no other choice." He added, however, that national and international exhibitors and visitors needed clarity and planning certainty before the winter break.

Tourism and travel industry will meet online

In lieu of of the large-scale event on site, the tourism and travel industry, which has been hit particularly hard by the pandemic, is now planning to meet online in March. The first event planned is the ITB Berlin Convention, which will be streamed live from the trade show grounds. At the Digital Business Day on March 17, participants will then have the opportunity to exchange ideas and do business with each other on digital exhibition spaces.

ITB considered most important leading trade show of the year

Already last year, the International Tourism Exchange (ITB) was organized exclusively online and only for trade audiences due to the Coronavirus crises. In the spring of 2020, the ITB had been canceled five days before its scheduled start due to the outbreak of the pandemic. The year before, up to 160,000 visitors attended the five-day trade show, which featured around 10,000 exhibitors. The ITB is considered by many to be the "world's largest travel agency." For the hard-hit tourism industry, it is the most important leading trade show of the year.

Green Week also canceled

The Coronavirus pandemic thus continues to affect Berlin as a trade show location. At the end of November, the important public agricultural tradeshow Green Week was canceled. In view of the impact of the fourth wave of Coronavirus, Messe Berlin announced at the time that there would be no major events in January and February. The fruit trade fair Fruit Logistica is also affected by this: the international trade show for professional audiences will be postponed from February to the beginning of April.
Südeingang Messe Berlin
© Messe Berlin GmbH

Trade fairs in Berlin

The capital has long been established as an international centre for conventions and trade shows and is the #1 city for conventions in Germany. Numerous internationally renowned trade fairs take place in Berlin every year. more

Source: dpa/deepl.com

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