In 2012 the capital will once again serve as an international meeting place and marketplace for the music industry, providing a conference and live music experience for music fans and the trade visitors alike. Under the umbrella of the Berlin Music Week, the city will be playing host to regional, national and international business platforms, live entertainment, event organisers and industry networks. The Berlin Music Week intends to pave the way for establishing Berlin as an international music location in the long term and further developing its strategic position in the music industry. The project is also supported by Projekt Zukunft.